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Brand Positioning

Create messaging that converts

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Brand Positioning

Our Full Funnel Positioning drives improved conversions across the funnel with a client ready messaging stack that works for brand, demand gen and sales.

services

Full funnel positioning

Identity and guidelines

Message and testing

Value proposition

filters
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Helping Formula E create a new category of sport

We framed the space around their strengths, creating a new $1bn category of motorsport called City Street Racing.

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How to build a big brand on a small budget

Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.

Free Resources

Why finding your hidden advantage can get people to buy more

Why finding your hidden advantage can get people to buy more

I’m going to share the exact formula we used to re-position Formula E Racing and Al Jazeera with real, measurable results.

October 5, 2023 7:13 AM

Why repositioning your brand can result in radical growth

Why repositioning your brand can result in radical growth

See how Avis turned their biggest weakness into a strength and helped them win +36% market share in three years.

July 15, 2022 11:51 AM

Why hard times = good times for challenger brands

Why hard times = good times for challenger brands

Downturns are one of the few times that challenger brands can become champions. But most waste the chance, and stay small. Here’s why it’s a now-or-never moment if you’re looking to grow…

April 26, 2023 8:19 AM

What successful brand teams are prioritizing for 2024

What successful brand teams are prioritizing for 2024

Two things successful brand teams are doing to add value to the business in 2024, and two things they are not.

September 21, 2023 10:00 AM
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Opportunity in being the underdog

Opportunity in being the underdog

Why admitting that your second best can be persuasive and profitable

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Listen now
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Opportunity in being the underdog
February 2, 2023 3:21 PM
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Classics Episode: 1960’s VW “Think Small” campaign from DDB

Classics Episode: 1960’s VW “Think Small” campaign from DDB

How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.

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Listen now
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Classics Episode: 1960’s VW “Think Small” campaign from DDB
November 27, 2023 3:21 PM
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Challenger positioning

Challenger positioning

Why challengers need brand marketing for growth.

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Listen now
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Challenger positioning
February 3, 2023 7:22 AM
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Product And Brand Positioning In 3 Steps

Product And Brand Positioning In 3 Steps

We know that the right positioning will improve conversion rates and campaign performance, but how is it done in practice?

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Listen on Indie Marketing Plays
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Product And Brand Positioning In 3 Steps
March 2, 2023 7:00 PM

How to unlock a brand's hidden advantage

How to unlock a brand's hidden advantage

Positioning your brand so it comes first to mind when people are ready to buy

November 27, 2023 7:09 AM

How good positioning serves as a filter for decision making

How do you build a brand positioning that doesn’t just influence communications, but the proposition?

January 25, 2024 7:25 AM

6 sources of advantage post

How do you differentiate yourself when you’re up against a bigger competitor with deeper pockets and a broader set of capabilities?

January 17, 2024 7:25 AM

Making a B2B organization greater than the sum of its parts

Re-structuring a $2bn financial services brand to better understand themselves.

March 21, 2024 1:30 PM

Positioning an open-source software pioneer for explosive growth

Boosting conversions across the funnel with a refreshed positioning, messaging and visual identity

March 13, 2024 1:26 PM

Redefining charity from pity to paycheques

Hoopo created an innovative investment model that transforms impoverished communities through the power of work.

March 4, 2024 10:30 AM

Helping a global fintech grow beyond its base

We helped Wahed develop a global brand strategy that would broaden their brand’s relevance beyond their base.

January 8, 2024 4:41 AM

Transforming an airline into a transfer superhub

Transforming an airline into a transfer superhub

January 5, 2024 10:31 AM

Getting famous beyond fertility

From a niche SaaS company to an ally to medical practices and caregivers all over the world.

January 3, 2024 10:30 AM

Making the network’s diversity their difference again

We helped Al Jazeera be a voice for all by making diversity their difference again.

January 2, 2024 10:29 AM
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How challengers can position for growth

Using case studies and our experience working with international brands, this presentation clearly explains how challengers can use positioning to unlock the power of brand marketing.

View our guide
January 1, 2024 3:55 AM
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TESTIMONIALS
“Creative Business Company has unique brand expertise that is very difficult to find. Their skills and approach result in exceptional quality work with the right amount of rigor and long-term focus.”
Sol Sender
HEAD OF BRAND STRATEGY & GOVERNANCE
“It has been an absolute pleasure working with Faisal and his team. His brand knowledge, insight, and expertise were unapparelled and a huge advantage to our business. He successfully pinpointed the critical brand challenges and unlocked our key strengths, framing them in a differentiated way. Not only this, but he creatively communicated the positioning in a manner that helped us stand out.”
ALASDAIR RUSSEL
Chief Marketing Officer, ABB Formula E Racing
“Faisal worked with the global brand strategy team at Shell to develop a set of strategic equities that would serve as the foundation for the Shell brand globally. His approach was rigorous, analytical and thoughtful and ultimately this piece of work became known as the Shell way. A pleasure to work with.”
Rahul Malhotra
Head of Group Brand Strategy
“I’ve worked with a lot of third party vendors over the course of my career… NEVER has an external partner understood our business and our needs as well as Creative Business Company. The final output shows just how much pride they take in their work and their desire for us to be successful.”
Jeff Issner
Co-founder
“For anyone cautiously considering brand, CBC are THE GUYS FOR YOU. Software developers are typically brand skeptical, but with logic, a lot of persistence, and their famous no B.S. approach, CBC managed to transform our leadership team from brand skeptics to brand advocates. I consider them essential partners helping power Callstack’s next phase of growth.”
SŁAWOMIR KAMIŃSKI
Head of Marketing
“Creative Business Co’s business led approach to brand strategy encouraged us to form a strong guest experience team to actualize our brand promise in more than 90 customer touchpoints. I am grateful to you and the team for helping us define the soul of our brand.”
Mustafa Mucahitoglu
VP, Customer Experience
“I worked with Faisal and his team for more than three years, leveraging the power of our brand to unlock a new phase of growth for Al Jazeera’s portfolio of channels, products, and services. From the world-class research-based brand strategy which brought an evidence-based approach to decision making, to the positioning which pinpointed the heart and soul of the Al Jazeera brand, Faisal helped to build the infrastructure for clear policy decisions on content, communications, and new product branding.”
Satnam Matharu
Director, Brand Strategy
“Hoopo is on a mission to re-imagine the charity space and Creative Business Company’s work is a game-changer in helping us make that happen. From the incisive brand strategy that helped us distill our key differentiator, to streamlining our portfolio of programs and offers, to the distinctive visual identity that helps us challenge the worn codes of the category, this wasn’t just a brand transformation but a business one. We have just launched the new brand and the response from our partners, donors and the community has been terrific.”
Ihtisham Qureshi
Strategic Advisor, Hoopo (formerly PRICE Canada)

Fees

Option 01

360 Growth Plan

Develop a comprehensive 12 month marketing plan for growth.

$115,000

Includes:
Deluxe research package ($65,000 value)
Media planning package ($6,000 value)
In-person strategy session ($25,000 value)

Option 02

6-week brand Blueprint Bootcamp

Our team of experts builds your business case for brand marketing.

$39,000

Includes:
Lean-luxe research package ($30,000 value)
Budget brand-building framework ($500 value)
Remote ROI forecasting training ($3,000 value)

Option 03

Brand investment consultation

(x3) days of 1-1 consulting time to help your team complete and present the business case for investing in brand initiatives.

Option 01

Brand architecture

Strengthen and build equity across your portfolio with an easy and intuitive architecture plan.

$75,000

Includes:
Brand hierarchy
Organizing principles
Brand relationships

Option 02

Brand portfolio

Streamline your services and make them easier to buy with a brand portfolio strategy.

$90,000

Includes:
Organizing principles
Product/Services naming
Value propositions

Option 03

Employee induction

Educate and onboard employees and prepare launch your new brand both internally and externally.

$30,000

Includes:
Training workshops
Brand handbook
Messaging sheets

Option 01

Brand positioning

Find the messaging that creates more conversions.

$60,000

Includes:
Brand purpose & values, slogan, value propositions, messaging framework

Option 02

Brand identity

Create a visual identity that stands out and gets remembered.

$65,000

Includes:
Logo, colour palette, imagery, photography, brand guidelines

Option 03

Brand voice

Create clear, consistent messaging guidelines for all marketing and communications touchpoints.

$25,000

Includes:
Messaging and tone-of-voice guidelines, brand induction, messaging workshop

Option 01

6-month campaign

Best for exit-stage start-ups and medium sized challenger brands who want to build brand awareness and reduce CAC.

$130,000

Includes:
Campaign strategy, media strategy, hero brand anthem (x1), landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)

Production costs not included

Option 02

3-month campaign

Best for growth-stage start-ups and ambitious small business who want to reach more customers profitably.

$75,000

Includes:
Campaign strategy, light media strategy, landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)

Production costs not included

Option 03

12-month campaign

Best for challenger brands ready to take on market leaders who want to scale brand awareness, reduce CAC and lower price sensitivity.

$200,000

Includes:
Campaign strategy, media strategy, hero brand anthem (x2), landing pages (x2), short video stories (x6), digital banners (x12), static posts (x12)

Production costs not included