Schneider Electric

**Delivering record marketing ROI for an industrial giant**

Industrial automation is a crowded, highly rational category. Most brands compete on specifications, systems, and functional claims—making differentiation difficult and brand activity easy to ignore. Schneider Electric’s US Industrial Automation business wanted to change that: not simply to launch a campaign, but to build a brand platform that could shift market perception, support sales performance, and prove that brand investment can drive measurable commercial outcomes.

Creating a challenger platform for the category

We developed a new platform called:
‍Schmoooth

‍It repositioned Schneider Electric as a brand that makes industrial operations work more smoothly, efficiently, and intelligently—not just through products, but through better connected systems and experiences. Designed to feel distinctive within a conservative category while remaining commercially credible to operational buyers, the work was built from the beginning as a full-funnel system rather than a traditional awareness campaign.

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Connecting brand, demand, and sales

We designed Schmoooth to work across the entire customer journey—from top-of-funnel awareness through mid-funnel engagement to bottom-funnel sales enablement—integrating brand storytelling, event activation, digital media, hyperlocal targeting, ecosystem partnerships, and sales tools. We also developed segment-specific messaging and activation for manufacturing, water and environment, and energy and chemicals, allowing Schneider to stay relevant to different audiences while maintaining a consistent enterprise narrative.